Technical SEO foundations
Review crawlability, indexability, canonicals, redirects, sitemaps, internal links, mobile usability, and performance issues. Prioritize fixes by their impact on discovery and the customer experience.
SEARCH VISIBILITY / SEO / AEO / GEO
Help customers find your business and understand why it fits their needs. I improve website structure, technical foundations, and service content for search and AI answer experiences.
Start with your website and the questions customers ask before they enquire.
YOUR STARTING POINT
SEO improves how a website can be discovered and understood in search. AEO, or answer engine optimization, focuses on answering customer questions clearly. GEO, or generative engine optimization, considers how your expertise and business information can be understood in AI-generated answers.
These are connected disciplines. I start with useful content, accessible pages, accurate business information, and evidence of expertise. AI visibility depends on the platform and the query; placement, citations, rankings, and indexing cannot be guaranteed.
SERVICES & DELIVERABLES
Review crawlability, indexability, canonicals, redirects, sitemaps, internal links, mobile usability, and performance issues. Prioritize fixes by their impact on discovery and the customer experience.
Map the services you sell to the questions and searches that matter to your customers. Improve page structure, titles, descriptions, headings, and content so each page has a clear purpose.
Write direct answers to buying questions and support them with your actual experience, processes, and work. Use appropriate structured data that matches visible content, without invented reviews or claims.
Clarify service areas and business details. Where eligible and in scope, review your Google Business Profile. Monitor available Search Console data, organic landing pages, and enquiry signals to guide the next priorities.
A PRACTICAL EXAMPLE
For a business offering both fit-out and furniture, customers need different answers for each service. A useful fit-out page explains project types, responsibilities, process, work examples, and the information needed for a quote. Internal links connect it to related services and supporting work.
This is an illustration of the approach, not a claimed ranking result. For Google’s AI features, established SEO foundations remain relevant; there is no special AI schema required for inclusion.
Read Google’s guidance on AI search features ↗HOW WE’LL WORK
Review the pages, technical setup, existing content, and available search data. Agree the audience, services, and locations the website should serve.
Create a plan for technical fixes, service pages, internal links, and content improvements. Implementation and copy deliverables are specified in the scope.
Monitor the signals available after changes go live. Use search queries, page performance, and enquiry feedback to decide which content or technical work comes next.
SCOPE & FEES
A small site may need a focused review and implementation project. A larger site may need regular technical and content work. Pricing depends on site size, platform, existing issues, research, and the amount of implementation. I’ll separate the audit, fixes, and ongoing support in the proposed scope.
Ask for a scope and quote ↗QUESTIONS BEFORE WE START
No. Search engines and AI platforms decide which pages to surface. I can work on the site’s technical quality, relevance, clarity, and supporting evidence, but cannot promise a position or citation.
Usually the better starting point is clear pages for the services your customers need. Those pages can support traditional search and answer experiences together. Creating near-identical pages for labels alone is unlikely to help readers.
Timing varies with the site, the work required, competition, and how search engines process changes. We agree implementation milestones and review periods. A live page or completed fix does not mean immediate rankings or enquiries.
Yes. We can agree whether I implement changes or provide a prioritized brief for your developer. Required access, responsibilities, and validation are confirmed before work starts.
An initial discussion can start with the public website. A fuller review may need read access to Search Console or analytics, and platform access for implementation. Share access through the service’s permission controls rather than sending passwords.
Content research, service-page copy, FAQs, and implementation can be included. I’ll use your real offer, experience, and evidence, and agree a review process so the final content accurately represents your business.
LET’S TALK ABOUT YOUR BUSINESS
Send your website and the services or locations you want to focus on. Tell me what you have tried so far, and I’ll recommend a sensible starting scope.
I’m Shijas Ahamed, a digital marketing specialist based in Dubai with seven years of local experience.
Prefer WhatsApp? Message me ↗