DIGITAL MARKETING
DIGITAL MARKETING STRATEGY
A marketing strategy is a plan for reaching a specific marketing-related goal (or goals) in a focused and achievable way. It takes into consideration what your business is currently doing well and what you’re missing in regards to the objective you set, then developing tactics to help you meet your goal. Below is my Strategy Frame Work.
- Understand the brief and define all objective’s.
- Understand business vision.
- Understand the market and competitor’s.
- Owned asset audit.
- Audience Analysis.
- Audience Persona & Sizing
- Deploying Strategy.
- Choosing Optimal Channel Mix.
- Inventory Selection.
- Investment & Expected Deliverable’s.
- Messages and Formats
- Right approach to reporting.
- Tech recommendation and Tools.
- Data collection, enrichment and activation strategy.
GOOGLE ADS
Businesses that want to reach a broader audience know that ranking high on Google’s search engine results is vital. However, getting the top spot is tough, particularly when the market is saturated with competitors. That’s where GOOGLE ADS comes in.
Search ads are like the digital billboards of Google. When someone searches for a product or service you offer, these ads appear at the top of the search results, making your business highly visible to potential customers. They are ideal for capturing people actively seeking what you provide, increasing the likelihood of conversions.
Display ads are the visual storytellers of the web. They appear on websites across the Google Display Network, showcasing your brand to a vast audience. These image and text ads are fantastic for building brand awareness, engaging potential customers, and retargeting previous visitors to your website.
If you’re in e-commerce, shopping ads are your best friend. They display your products, prices, and store name directly in the search results. They’re visually appealing and efficient, making it easier for potential buyers to find the products they want and for you to drive sales.
Video is the future of online content, and video ads are your ticket to a captive audience. From YouTube to websites across the Google Display Network, video ads allow you to engage, educate, and entertain your target audience. Whether you want to tell a story, showcase a product, or promote your brand, video ads can deliver.
SOCIAL MEDIA MARKETING
Meta, formerly known as Facebook, offers a powerful advertising platform that reaches billions of users. Whether you’re looking to increase website traffic, boost engagement, or drive sales, Meta Ads can be tailored to your specific goals. With precise targeting options, you can reach your ideal audience based on demographics, interests, and behavior. I can help you create and optimize Meta Ads that deliver tangible results.
LinkedIn is the professional network, making it an ideal platform for B2B marketing and connecting with decision-makers. LinkedIn Ads offer various options, including Sponsored Content, InMail, and Display Ads. I can help you design and implement LinkedIn advertising strategies that target professionals and businesses to boost your brand’s visibility and generate leads.
Snapchat is the go-to platform for reaching a younger, highly engaged audience. Snapchat Ads allow you to connect with users through engaging content formats like Snap Ads, Story Ads, and AR Lenses. I can assist in crafting creative campaigns that resonate with Snapchat’s demographic, making sure your brand stays relevant in this fast-paced environment.
Twitter is known for its real-time nature, making it perfect for timely promotions and conversations. With Twitter Ads, you can reach specific demographics, target keywords, and promote tweets and accounts. I can create Twitter ad campaigns that amplify your brand’s voice, increase followers, and drive engagement, ensuring you stay top-of-mind in this fast-paced environment.
WEB DESIGN & DEVELOPMENT
Looking to build a dynamic and versatile website? WordPress is the answer! As a WordPress specialist, I harness the power of this robust content management system to craft unique, responsive, and user-friendly websites tailored to your needs. From personal blogs to e-commerce stores and everything in between, WordPress provides a solid foundation for your online presence.
Are you ready to take your e-commerce venture to the next level? WooCommerce, seamlessly integrated with WordPress, is the ultimate solution. With its extensive customization options and user-friendly interface, I’ll transform your WordPress site into a sales powerhouse. From product listings to secure payment gateways, I’ve got your e-commerce needs covered.
Looking for a more straightforward solution to get your website up and running quickly? Wix is an excellent choice. As a Wix expert, I can create stunning websites with Wix’s intuitive drag-and-drop editor. Whether you’re a small business or an artist showcasing your work, I’ll help you design a beautiful and functional website with Wix.
When it comes to robust e-commerce platforms, Shopify is a game-changer. As a Shopify specialist, I’ll craft an online store that’s not only visually appealing but also packed with all the necessary features to drive sales. From product catalog management to payment processing, I’ll ensure your Shopify store runs seamlessly, helping you maximize your online sales potential.
PHOTOGRAPHY
Your products deserve to shine, and I’m here to make it happen. Whether you’re a small business or a big brand, I specialize in creating stunning product imagery that will leave a lasting impression on your audience.
From weddings to corporate events, I’ll be your visual storyteller, capturing the magic of the moment. My candid and artistic approach ensures that your special occasions are preserved in the most memorable way.
For aspiring models, actors, or anyone wanting to build their personal brand, my portfolio shoots are designed to showcase your uniqueness. Together, we’ll create a portfolio that stands out and opens doors.