Auction Insight report helps us understand or identify other advertisers who are bidding for the same keyword that we do. The reports are available on all levels like account, campaign, ad group, and keywords level. Here I would like to give a deeper understanding of auction insights reports and common questions I had in mind […]
What are the main benefits of Generative Engine Optimization (GEO) for SEO? Generative Engine Optimization (GEO) offers benefits such as improved content quality, enhanced user experience, and increased organic traffic to websites. How can businesses mitigate biases in generative models used for SEO? Businesses can mitigate biases in generative models by carefully selecting training data,
Quality Score is a crucial metric in Google Ads that measures the relevance and quality of your ads, keywords, and landing pages. It’s used by Google to determine your ad rank in search results and how much you’ll pay per click. Here’s a deep dive into Quality Score and its impact on your Google Ads campaigns: How