Search intent.
Campaign decisions.
Measured actions.
End-to-end Google Ads management for office furniture, interior fit-out, and joinery in the UAE.
The brief
Generate inbound enquiries for workplace projects and office furniture requirements, connecting UAE search demand with relevant services and products.
My part in it
I manage campaign setup, keyword research and negatives, ad copy, bidding, conversion tracking, and reporting. My work also includes landing-page testing and weekly optimization.
Give different intentions their own space.
The account separates service-led Search campaigns from cross-network Performance Max activity. Search campaigns received 81.8% of the spend during the reporting period.
| CAMPAIGN THEME | TYPE | SPEND (AED) | SHARE |
|---|---|---|---|
| Fit-out | Search | 22,660.99 | 37.6% |
| Office furniture | Search | 11,156.76 | 18.5% |
| Furniture projects — Dubai | Search | 9,072.53 | 15.1% |
| Wall cladding | Search | 6,394.88 | 10.6% |
| Location activity | Performance Max | 5,470.61 | 9.1% |
| PMax March 2026 | Performance Max | 5,468.87 | 9.1% |
| TOTAL | Six campaigns | 60,224.64 | 100% |
INSIDE THE FIT-OUT SEARCH CAMPAIGN
Connect the search to the next step.
Exact-match themes cover fit-out, joinery, and workplace design. Ad headlines such as “Office Fit Out Dubai” and “Turnkey Office Fit Out” connect the service and location with a dedicated fit-out landing page. The campaign delivered a 5.98% CTR on AED 22,660.99 in spend.
A small change, with a clear meaning.
On 5 August 2026, the fit-out campaign’s Target CPA setting changed from AED 185.90 to AED 175.00. That is a 5.86% reduction in the bidding target — not evidence of a measured 5.86% reduction in cost per lead.
What the numbers can — and can’t — say.
The inspected account view reported 4,984.19 conversions across different action types. Actions include WhatsApp clicks, email clicks, message conversations, and local activity. That total does not represent 4,984 unique or qualified leads.
The next measurement priority is to connect accepted enquiries and won projects to CRM outcomes. Qualified CPL, revenue, and revenue ROAS require additional business data.
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